'For full, sexy lips use lip plump before lipstick. This neutral-toned lip enhancer helps to smooth and fill in fine lines while building up the contour of the lips, making them appear fuller and younger. This is the original lip plump since 1995! Contains jojoba oil, known to smooth and soften skin.'
Benefit's Lip Plump claims to give the effect of 'full sexy lips.' It has relatively plain packaging for a Benefit product and is packaged in a simple, 7.0g tube with a doe foot applicator.
The first thing I must say about this product, is that I notice no plumping effect at all. I feel no tingling on application, like you would with other lip plumpers, and this definitely doesn't leave me with 'full sexy lips.' If you're looking for a product to give the illusion of fullness and plump your lips, this is not the product. However, this does make a fairly good lip primer. The nude beige shade completely blanks out lip colour, making a good base for lipstick or lipgloss and emphasizing their 'true colour.' You only need to use a little to achieve this and make sure it dries completely before lipstick application to avoid the shades mixing. I actually remember reading an article where Frankie Sandford said she used Benefit's Lip Plump to blank out the colour of her lips and stop them looking too red. Although this could also be acheived with a touch of concealer or foundation on the lips.
Lip Plump also contains jojoba oil to 'soften and smooth the skin'. On application, this does feel sticky and unpleasant on the lips but once it's dried and I've applied my lipstick, although I wouldn't say this keeps my lips moisturized, I haven't noticed any extra dryness either. I do notice a difference in the lasting-power of my lipstick when I use this and I find it does help it to stay on longer.
Overall I'm not really impressed with this, as for £14.50, it doesn't do what it says on the tube. If you're looking for a lip plumper, I definitely wouldn't recommend this! If you have very pigmented lips and want a product to blank out your lip colour, this may be a product worth considering as it's not as drying as concealer or foundation on the lips and does help lipstick to stay on. It also looks nice worn with a clear or pale lipgloss over the top as it is a pretty, nude shade.